An into to Business Studies End-of-Module Essay

An into to Business Studies End-of-Module - Essay Example ists Threats Low shelf life of cut flowers Highly competitive market Fluctuations in demand depending on various macroeconomic factors Competitors might seek the advantage of poaching the talented employees of Arena Flowers Seasonal business with low profit margin Tough to manage inventory levels efficiently The SWOT analysis of the company can be done taking into account each of the three key business areas as presented in the table shown above (Preston, 2012, p.30-31). It indicates that there are some of the concerning weaknesses of the company which it can improve upon to be able to run its business efficiently and increase its profitability, ultimately being successful in achieving the goals and objectives of the company. In addition to the weaknesses, the company can improve upon the identified threats to become proactive to the situations and add to its competitive advantage in the market. The primary threat identified for the company is from its competitors. Hence, the company can think of expanding its businesses in places where the competition and could easily win the market share there. The company needs to device a strong and diverse marketing strategy to promote and advertise its business which would ensure that it would be able to increase its brand significantly. Efficiency could be achieved in its business operations if the job responsibilities are delegated to all the employees in an effective manner. The company needs to use the latest technology available to design its inventory management system through effective future forecasting of the future sales demand of its products. In order to achieve its goal of becoming one of the largest companies in the industry it needs to have a competitive advantage which could be achieved through strengthening its core competencies and investing more on research and development to innovate new products that could attract large number of customers to buy its products. Focus should be on recording pre-tax prof its rather than after-tax profits to be able to attract prospective investors to invest in the company. All these initiatives can help the company to achieve its objectives and build up a sustainable business. Question 1 (b) Factors Influencing Organisational Culture Organisational culture is an important aspect of analysing a business organisation. In the context of Arena Flowers various factors can be identified which acts as a driving force in developing the cultural environment observable within the company and the business activities carried on by it. One of the major factors influencing the culture of Arena Flowers is the influence of its cofounder Mr. Wynne who is