What are the difference between consumer goods marketing and business marketing?

there atomic number 18 numerous differences between becharm by organizations and purchasing by consumers. Many differences be due to the fact that consumers acquire for personal consumption, and in nearly cases individuals within organizations do not. The secure to satisfy needs of organization. more or less other factors include: a.         Types of logical argument customers b.         Types of products (personal goods, organization goods) c.          size of it and stead of customers d.         Purchasing standards and processes (Industrial gods, Personal goods to impulsive) e.         The nature of demand Types of Business Customers There are four types of business customers: 1.         firms that consumer the product or service ( such as original equipment manufacturers and users) 2.         Government agencies 3.          Institutions 4.         Â  Firms that purchase and resell the products. 1. When a conjunction purchases a product or services to be include on its own final product, the company is c bothed an original equipment manufacturer (OEM). For example, General Motors whitethorn buy gauges for adroitness in the dashboards of its car mobile. When GM purchases copier paper from Xerox, GM is considers as a user, or the business equivalent of a final consumer. 2. In the United States, the administration is the largest single vendee of products and services, more than $ccc billion each year. In this and other countries, the government may be the only customer for some products. In all countries, the government is probably the only buyer of tanks and other mored subdivision systems. The purchasing processes used by the government can be frustrating and complex, particularly because the government seeks to arrive at societal objectives by dint of purchasing. Policies designed to encourage the growth of nonage - or women-owned business businesses ! as well as polished businesses are examples of social objectives than influence government objectives. 3. Institutions include organizations such as schools, hospitals and breast feeding homes, churches, etc. If you want to get a full essay, order it on our website: BestEssayCheap.com

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